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Growth & Performance

Performance That Converts

Slow sites lose conversions. Poor Core Web Vitals hurt rankings. Analytics track the wrong events. We optimize performance, technical SEO, and growth instrumentation—because we measure and optimize our own systems daily.

Why This Breaks in Practice

  • —Page speed degrades over time. Unoptimized images, render-blocking scripts, and third-party widgets accumulate until load times kill conversions.
  • —Core Web Vitals fail without monitoring. Layout shifts, slow interactivity, and poor LCP scores hurt rankings before anyone notices.
  • —Analytics track vanity metrics. Events fire incorrectly, conversions aren't attributed properly, and dashboards don't answer real business questions.
  • —SEO foundations are missing. Structured data is incorrect, meta tags are duplicated, and technical issues block indexing without alerts.
  • —Performance regressions slip through. New features add weight, but nobody measures impact until users complain about slowness.
  • —Experiments break production. Growth engineering moves fast but without proper instrumentation, experiments cause bugs that go undetected.

Our Approach

Performance budgets upfront. We set load time and bundle size targets before building, not after performance becomes a problem.

Core Web Vitals monitoring. Continuous tracking of LCP, INP, and CLS with alerts when metrics degrade below thresholds.

Event-driven analytics. Instrumentation designed around business questions, not generic pageview tracking that doesn't inform decisions.

Technical SEO foundations. Structured data, canonical tags, sitemaps, and robots.txt configured correctly from day one.

Experiment safely. Feature flags, gradual rollouts, and observability so growth experiments don't break production systems.

Sustainable optimization. Performance improvements documented and tested in CI/CD so future changes don't reintroduce regressions.

What We Build

Performance Optimization

Speed improvements that measurably increase conversions and rankings.

  • • Image optimization with compression, lazy loading, and modern formats (WebP, AVIF)
  • • Code splitting and bundle optimization to reduce JavaScript execution time
  • • Render-blocking resource elimination and critical CSS optimization

Core Web Vitals

Fixing LCP, INP, and CLS to meet Google's thresholds for rankings.

  • • Largest Contentful Paint optimization through image preloading and server response time reduction
  • • Interaction to Next Paint improvements by reducing main thread blocking and JavaScript execution
  • • Cumulative Layout Shift fixes with proper sizing for images, ads, and dynamic content

Technical SEO

Foundations that ensure search engines can crawl, index, and rank your site.

  • • Structured data implementation (JSON-LD) for rich results and knowledge panels
  • • XML sitemaps, robots.txt, and canonical tag configuration
  • • Meta tag optimization and Open Graph/Twitter Card setup for social sharing

Analytics & Instrumentation

Event tracking and conversion measurement for growth decisions.

  • • Custom event schemas for product analytics (signups, feature usage, conversions)
  • • Conversion tracking with proper attribution across channels
  • • Dashboard setup in Google Analytics, PostHog, or Mixpanel for daily monitoring

Growth Engineering

Infrastructure for running experiments without breaking production.

  • • Feature flag systems for gradual rollouts and A/B testing
  • • Experiment tracking with statistical significance calculations
  • • Performance budgets enforced in CI/CD to catch regressions early

Built and Operated Internally

We're a small team, but we optimize our own systems daily. PingSLA maintains sub-second page loads and passing Core Web Vitals scores under production traffic. Rizqtek CRM tracks conversion events, feature adoption, and user flows with custom analytics instrumentation. These aren't case studies—they're systems we depend on for growth.

When we optimize performance for others, we apply the same rigor. We know what actually improves Core Web Vitals because we've fixed our own LCP and INP issues. We know what analytics events matter because we've instrumented funnels that inform real decisions. We know what SEO foundations prevent problems because we've debugged indexing issues in production.

This operational discipline means we focus on sustainable improvements. No quick hacks that break later. No over-engineered solutions that require specialists to maintain. Just measurable optimizations that stay optimized.

Let's Talk

If your site is losing conversions to slow performance or your Core Web Vitals need fixing, we should have a conversation. We'll audit your current state, identify bottlenecks, and discuss whether we're a good fit.

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